Basically, Spotify looks at how your music taste matches up with another person’s, and then it makes a playlist of 50 songs merging your music tastes. Instead of users adding songs themselves, Spotify adds songs to Blends. As Spotify puts it, Blend is “meant for two.” You can create as many Blends as you want, but rather than being able to add as many users as you want to a Blend, you can only add one other person other than yourself. With Collaborative Playlists, you can make a playlist with as many other users as you’d like, and can add any song. Blend is sort of like a mix between Spotify’s Collaborative Playlist feature and its personalized mixes. Then genre and artist mixes were added to the platform, catered more specifically to your favorite genres and artists.

Before Blend, it already had Daily Mixes catered to your music taste. Spotify is already known for its amazing personalized playlists and high-tech algorithm. Although the feature is still in the beta phase, meaning Spotify is still testing it out, Blend is now available for all users to try. Spotify began rolling Blend out to a select group of users in late 2020, especially users in locations such as Australia. Just recently, Spotify launched two brand new features: Blend and Only You. They’ve upgraded their desktop layout, played around with color schemes, added genre and artist mixes, and created an even more user-friendly library. Spotify has done a great job of launching new features and making their overall user experience better in 2021. Anything from a small bug to a complete lack of a feature a listener deems necessary could cause someone to switch platforms. Being on top in the streaming industry is a constant fight, meaning each platform needs to be at the top of their game. Spotify is the king of music streaming platforms these days, with Apple Music right behind it, and platforms such as Tidal and YouTube Music slowly inching their way up the ranks.

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